IPC and Subaru Partnership
- Tuesday, 23 June 2009
“By
Patrick Marcus, National Marketing Communications Manager, Subaru
partnering with IPC on this project we not only succeeded in reaching
appropriate target audiences for the new Subaru Forester Diesel, but engaging
with them above and beyond traditional display advertising. The objective was
for the audience to associate Subaru not only with the lifestyle messages of the
three publications but with the provision of new and engaging content. The
success of this activity was illustrated by high levels of interaction with
users posting new locations on the microsites, participating in forum
discussions and delivering great CTRs on HTML email communications. The
competition element also provided significant ROI in terms of the data capture
achieved.”
(UK)
Ltd
service and management of the project was second to none, with sales and
editorial teams across all three sites proving extremely responsive and flexible
to our needs. The end result was a campaign which grew and evolved over the
course of time, delivering significant added value over and above the booked
activity.”
Gareth
Rees, Interactive Account Manager, Brilliant Media