Horse & Hound

Horse & Hound is the UK's most comprehensive equestrian website

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Horseandhound.co.uk is Europe’s most comprehensive equestrian website with the largest horses for sale database.

Delivering a well-informed hard-to-reach audience this brand is at the heart of the equestrian community, respected by trade and consumers alike. Delivering a heritage of editorial excellence Horse & Hound offers up to the minute reports from equestrian events, practical advice on horse care and supporting community forums

With an 68% female bias and an ABC1 of 85% this site reaches some of the most independent and affluent female browers in the UK

Insight
The average Horse and Hound reader owns 3 horses.
41% Have bought something as a result of seeing it on the site
51% say they have expensive tastes*
80% agreed It's worth paying extra for quality goods *

• Source TGI 2007

Potential sponsorship sections/ideas
Existing sections/topics
• News
• Show Jumping
• Eventing
• Dressage
• Showing
• Hunting
• Racing
• Photo galleries
• e-newsletter
• This week in H&H page
• Polo club directory
• Hunting directory
• Show centre directory
• TV listings
• Book, DVD and Computer game reviews
• Horsecare
• Alternative therapies
• Veterinary advice
• Breeding advice
• Advice on buying horses
• Advice on equestrian equipment
• Equine behaviour advice
• Feeding advice
• Exercising your horse – training advice
• Diary dates
• Event results

New concepts that could be produced for a sponsor

Videos: What happened at the weekend – weekly series (going to trial this shortly)
Videos: Lucinda rides – occasional alongside magazine
Videos: head-cam series
Weekly news quiz
Olympic microsite, including rider diaries
Weather service/ground reports
XC schooling directory
Product reviews including reader feedback
Insurance scraper for equine insurance (like confused.com)
Horse name generator (a bit of fun)