Social networking key findings
- Tuesday, 18 March 2008
Latest Facts:
UK has the heaviest social network users of all Europeans UK visitors spend approx 5.8 hours per month on socialnetworking sites 78% of the UK online population belong to a social networking community 56% of the European online population belong to a social network community 5 out of 10 of the fastest growing online brands relate to social and professional networking RockYou! was the fastest growing online brand (Provides applications and widgets for social networks) Facebook was the second fastest growing Membership growth is expected to peak by 2009 and to level out by 2012 One in five online UK users visit Facebook and MySpace The future of social networking will revolve around specific interest-groups as opposed to the general ones that dominate today Bebo is repositioning as entertainment site Will set out its new content strategy in an attempt to offer something different to MySpace, which has a thriving music community, and Facebook, which is largely a forum for communication The point is that the Facebook side of social networks is about communications, whereas Bebo will be announcing an entertainment-led strategy Sources: Revolution UK/MediaTel/Media Week/Brand Republic
80% of all online activity at social networking sites can be attributed to only 20% of visitors.
Marketers can use these metrics to define consumers behaviour and identify the best sites for reaching the desired segment across the web.
Bebo