YBW.com celebrates its 10th anniversary
- Tuesday, 12 February 2008
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Activity includes a dedicated area on the site geared towards to the 10th anniversary with features looking at 10 years ago today, house ads on the site and across the IPC marine titles, and a fantastic competition, offering readers the chance to win a marine prize pool worth over £35k!
The competition will be held online from July 2 to December 31 and there will be a stand dedicated to the competition built opposite the marina at this year's Southampton Boat Show (September 13-23). Headlining the campaign is GIBBS Marine, which is offering a Regal 1900 sports boat and trailer package.
IPC Media's marine titles, including Yachting World, Motor Boat & Yachting and Practical Boat Owner, will each be supporting the competition with news articles and house ads leading to the celebratory prize draw.
Established in 1997, YBW.com is home to IPC Media's market leading marine brands online. It is the essential reference point for boating enthusiasts and is one of the leading marine leisure sites worldwide.
YBW.com offers the latest marine news and weather, a wide range of forums, a comprehensive directory of over 8,000 marine companies and over 100,000 boats for sale.
It has increased its user base by 26% year-on-year, with March 2007 the busiest month in the last decade. The site averages over 6 million page impressions and 340,000 unique users every month*.
YBW.com is peerless in its breadth of coverage, representing Europe's leading marine magazines, including Yachting Monthly, Yachting World, Practical Boat Owner, Motor Boat and Yachting, Motor Boats Monthly, Classic Boat and Ships Monthly. It also features specialist B2B sites for International Boat Industry (IBI) and European Boat Builder.
YBW.com editor Keith Walker says: “Over the last ten years, www.YBW.com has established itself as the best destination for anything relating to yachting and boating. People looking to buy or sell a boat, research their hobby, find a marine company, or interact with the largest boating community on the web will find what they need here. We are extremely proud to be celebrating our 10th birthday and maintaining the number one spot for marine information.”
